Some diet sodas are disappearing from store shelves. Instead you’ll find those beverages under their new branding: zero sugar.
“Zero sugar” has replaced “diet” for many no-calorie soft drinks.
The reason for the overhaul: The word “diet” has fallen out of fashion — especially for Millennials and Gen Z-ers.
According to the chief marketing officer at PepsiCo, ”Younger people just don’t like the word ‘diet’. No Gen Z wants to be on a diet these days.”
Diet soda sales are up about 19.5% from 2018, compared to just 8.4% for regular soda in the same period.
I’ll stick to my overly expensive Smart Water, thanks.
-Sarah Smerz
