The Springfield Convention and Visitors Bureau’s budget proposal includes some unconventional ideas on how to advertise Mr. Lincoln’s hometown.
During his budget presentation Wednesday, tourism director Scott Dahl talked about plans to engage in “car-vertising,” where some Uber and Lyft drivers in Kansas City will have their vehicles wrapped with the “Visit Springfield” logo and information.
The 24-week program kicks off in April during the NFL Draft. CVB is also developing a podcast studio inside its downtown visitors center, and will invite podcasters from around the country to record segments about Springfield.
Dahl is hoping to build on a successful year, where hotel revenues in 2022 outpaced each of the three years prior to the pandemic.
