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‘Barbie’ Movie Gives Doll Sales a Boost

Photo Credit: Pexels

Blockbuster box office success has translated into a bump in demand for Barbie toys. 

U.S. sales were up 25% in July and August, compared to the same time last year. Barbie was the most in-demand doll during the period and the brand had six of the top 10 best-sellers.

Barbie is the highest-grossing movie domestically and worldwide so far in 2023 – raking in $620.7 million and $1.38 billion, respectively.

After 60 years, Ken is finally getting noticed: Barbie’s “lovesick sidekick” is among 12 finalists to be nominated into the National Toy Hall of Fame.

I had a TON of Barbie dolls back in the day.  Too many, really.

-Sarah Smerz

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