Toys ‘R’ Us has announced they have canceled their bankruptcy auction. The company has now revealed their new plans, using their secret weapon: their mascot Geoffrey The Giraffe!
Toys ‘R’ Us is being officially rebranded as Geoffrey’s Toy Box.
Consumer locations are expected to open up as soon as November. The newly improved store plans on being a “shop-within-a-shop”, partnering with large retailers of open mini-locations inside the stores.
Guess who's back? He’s been traveling across the globe for the past few months but now #GeoffreysBack and once again ready to set play free for children of all ages. Share some of your favorite memories and get ready to make a whole lot of new ones! https://t.co/g4IMRXLsFP pic.twitter.com/VB2MjhnzKj— ToysRUs (@ToysRUs) October 6, 2018