This summer – you’ll be asking your best buddies to throw you a cold can of ‘America’ as Budweiser will be re-branding itself leading up to this year’s election.
The campaign is called ‘America Is In Your Hands’ and it will take Budweiser’s longstanding theme of America’s Favorite Beer & literally replace the word ‘Budweiser’ with ‘America’ on all of it’s cans & bottles.
The iconic brand will also be adding historic copy to the outside label including phrases from the Pledge of Allegiance, ‘The Star Spangled Banner’ & ‘America The Beautiful’.
The newly branded ‘America’ will hit store shelves on May 23 & will be available all the way through this year’s election in November.
— Budweiser (@Budweiser) May 10, 2016